Wed, 15 Jul 2020

Folded tissues manufacturers pushing to expand production capacities to keep up with the gnawing supply demand gap arising during the worldwide outbreak.

ROCKVILLE, MD / ACCESSWIRE / June 25, 2020 / The folded tissues market is expected to reach a valuation of US$ 45.1 Bn through the end of the projection period 2020 - 2030. The coronavirus outbreak has resulted in several thousand deaths around the world. While vaccine and antibiotic research for the disease continues apace, the global population remains fairly vulnerable. Consequently, hygiene and personal care products are gaining traction during the crisis period.

Folded tissues can help in preventing the spread of infectious diseases in a sustainable and low-cost manner. In addition, folded tissues are easily accessible to the public, bolstering the scope of growth in the folded tissues market. On the other hand, panic buying behavior could create shortages in the industry.

'Easy availability of materials, low production costs, biodegradability, and easy consumer access are key factors that are propelling the folded tissue market. In addition, folded tissues are considered to have superior hygiene features in comparison to cotton towels or other alternatives. Growth of recycling facilities will also aid in adoption in the near future, post the pandemic,' says the Fact.MR analyst.

Request a report sample to gain more market insights at

Folded Tissues Market - Important Takeaways

  • Z-fold tissues are highly sought after owing to extensive personal care, hygiene and household applications.
  • Premium range of folded tissues are gaining popularity owing to the growth of consumer disposable incomes.
  • Toilet paper and paper towel applications will contribute substantially to revenue in the folded tissues market.
  • North America remains a dominant market for folded tissues, owing to high standards of living. However, growth of hygiene awareness is strongly propelling the Asia Pacific market.

Folded Tissues Market - Driving Factors

  • Changes in consumer spending behavior and application in household settings drives folded tissues sales.
  • Strong consumer demand for affordable, and high-quality hygiene products propels market developments.
  • Development of chemical-free, eco-friendly, anti-microbial folded tissues are bolstering adoption rates.
  • Sustainability initiatives in public and private sectors support the growth of the folded tissue market.

Folded Tissues Market - Leading Constraints

  • Environmental concerns associated to the production and disposal of folded tissues hinder market growth.
  • Easy availability of alternatives including cotton towels will limit adoption rates.

Anticipated Market Impact from Coronavirus Outbreak

With the widespread impact of the Covid-19 pandemic, manufacturers are seeking affordable and sustainable alternatives to petroleum-based plastics in hygiene products. This trend is expected provide major growth opportunities in the folded tissues market. High rate of sales has created a gap between demand and supply.

Consequently, market players are investing in the expansion of their production facilities, in addition to focusing on strategic pricing and promotion efforts to maximize sales during and after the duration of the pandemic.

Explore the global folded tissues market with 156 figures, 96 data tables, along with the table of contents of the report. You can also find detailed segmentation on

Competition Landscape

Leading producers in the global folded tissues market are Procter & Gamble Co., Kimberly Clarke Corp., Metsa Group, Georgia Pacific LLC, Asia Pulp & Paper Group, Cascades USA Inc., and Fujian BBC Inc.

Leading manufacturers are pushing for better quality, cost optimization, clean label materials, and product innovations. For instance, Kimberly Clarke has released its range of folded bath tissues characterized by anti-microbial properties. In addition, the company is also pushing for lower paper consumption in the products for cost optimization.

More on the Report

The FACT.MR's market research report provides in-depth insights on folded tissues market. The market is scrutinized according to fold (V-fold, M-fold, Z-fold, and C-fold), pricing range (economic, premium, and ultra-premium) application (facial tissue, wet tissues, wrapping tissue, toilet paper, pocket tissue, paper towel, and others), end use (at home and away from home) and distribution channel (direct sales, hypermarket/supermarket, grocery stores, wholesalers/distributors, discount dollar stores, online sales, and others) across seven key regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East and Africa).

Explore Wide-ranging Coverage of FACT.MR's Retail & Consumer Goods Landscape

Coal Briquette Box Market: Find insights on the global coal briquette box market with analysis of segments, statistics, influencers, market players and business strategies during (2018 - 2028).

Timber Frames Market: FACT.MR's report on the global timber frames market offers insights on the market set for strong growth during 2018-2028. The study covers the restraining forces, revenue sources, market leaders and market strategies.

Knitted Fabrics Market: Read an analysis on the knitted fabrics market with insights on growth factors, opportunities, restraints, regional markets, regulatory policies, and strengths of market leaders.

About Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the veteran research team at Fact.MR helps clients from across the globe with their unique business intelligence requirements. With a repository of over thousand reports and 1 million+ data points, the team has scrutinized the industrial Goods industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Fact.MR's latest market reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition.


11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States


View source version on

More Oklahoma City News

Access More

Sign up for Oklahoma City News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!